Unlocking the Full Potential of Our Audio and Video Library with AI
As part of our ongoing innovation strategy, we’ve begun actively integrating artificial intelligence into our creative pipeline — not only to generate original material, but also to reimagine and repurpose titles from our existing catalogue.
Through platforms such as OpenAI’s Sora, Google’s Veo 3, and ElevenLabs, we’re currently testing new approaches to visual storytelling, content enhancement, and speculative formats — using both new ideas and familiar assets.
Early experiments range from animating children’s stories like The Tortoise and the Hare, to reinterpreting viral cult classics such as Alien Autopsy. We’re also exploring historical ‘what if’ scenarios — including What If? The Library of Alexandria Had Survived? — as well as resolution upgrades for content such as Men & Motors.
This work is part of a wider effort to assess the creative and commercial potential of AI technologies — and how they might help us extract more long-term value from our catalogue, while exploring new production models.
Watch a short demo of how we’re putting these tools to work below.
