Midem – Now there is a subject. Going, not going? That is the question. For all the moans and groans regarding Midem, I am still sorry that it is not in January. June is just not right for me. Midem goers disguise themselves as sun drenched tourists and are not immediately spotable as they promenade between the Corner Bar and the Palais. The traditional ‘black attire’ is substituted for ‘shorts’ and far to much ‘flesh revealing’ clothing that should be labeled “not for the faint hearted” Midem attendees (needing no excuse to avoid the Palais) are now found….well just ‘around’. It’s like trying to spot some kind of migrating rare spotted ‘bird of flight’ that is attempting to nest but just can’t get comfortable in the same environment but in a raised temperature. We seem to cope with MipCom or MipTV – but Midem in the sun, is like ‘Footie without the rain. Of course our host nation (if we can call them ‘hosts’) more like the little fish that swim along side the sharks and feed on the dead skin have capitalized by bringing out their summer menus with elevated prices that make music deals look cheap. So as we die exhausted on the beaches again on the 6th of June, Jean-Pierre offers us a bottle of Italian sparling water for five times the price of a litre of petrol.

So in answer to the above, we are going, 5th June – 7th June. We want to meet as many of our contacts as we can to make the exercise as cost effective and productive as possible. And with a Euro rate of 1.14 to Her Maj’s Royal British Pound, we have our work cut out. So we are buying, not just content and publishing but the beers in Café Roma or in the Palais. To get one you need to fulfil the following criteria. Be interesting, have content to sell/license and a low expectation! But in all seriousness, if you are going please email either Alice or me. You will recognise me, I will be in black looking like Johnny Cash on tour maintaining the Midem January tradition.